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After a short stint doing singing telegrams, Dan began his career in broadcasting in 1985 as a radio newsman. In 1989, he founded VideoLab, a full-service video production company. In 1998, he took the position of marketing director for CCI, a national healthcare consulting company in Pittsburgh, PA. In 2001, Dan Simrell Advertising was formed. He is also an accomplished musician who has composed, arranged and recorded hundreds of award-winning songs, music beds and soundtracks. He currently serves on the board of directors of the Northeast Pennsylvania Ad Club and Habitat for Humanity of Lackawanna County as well as other church and civic organizations. He has also served as director of the Lackawanna County Council on Advertising and Marketing. He and his wife Lainey and his three sons live in Scranton. Overall, as bios go, this wasn’t too boring, was it.


Likes: His wife and 3 sons, his 1968 Volkswagen Karmann Ghia Convertible (see appendix A), tomato noodle burger caserole (please see recipe section), playing guitar around the campfire at Onawandah and the Science Channel

Dislikes: Mushrooms and/or black olives, when the dogs poop in the theater, hitting his thumb with a hammer, CPAP Machine (though my wife loves it) (see appendix B), coffee in any form including ice cream (which I love but could only choose 5).
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Ed’s more than 30 years of experience includes documentary film making and television production. Ed spent 11 years at WVIA as producer/director and was a freelance cameraman for ABC, CBS and NBC. Among his many career highlights is work as cameraman for the Summer Olympics. He has won numerous awards for his work as an editor as well as nomination for an Emmy for his production “Little League Baseball – 50 Years of Dreams”. He brings a vast level of experience in all aspects of television production and interactive media to Dan Simrell’s award-winning team of advertising professionals.


Likes: Catching a big fish. On clear night looking at the Milky way! Enjoying my hot tub. Para sailing! Sitting on my dock with a couple of brewwskis……oh yah!

Dislikes: Pocket lint! Forgetting my wallet, wild eye brow hair, ear hair, not having two days in a row off, people who get in the 10 items or less line with 20 items, finding half full beer cans all around  the house, when people ask why I don’t have a toupee, forgetting to pack sunscreen.
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As Art Director, Danielle oversees all aspects of the design process. She takes creative concepts and brings them to life. Her award-winning graphic designs range from classic to contemporary. As an award-winning accomplished photographer, Danielle shows us the world from a youthful perspective. She is a vital part of the Dan Simrell Advertising team by creating designs that are always “in touch” with current trends.


Likes:listening to Jason Mraz with the windows down and sun shining, playing golf with my dad, watching the RED SOX and/or PHILLIES play baseball (mostly Red Sox), dancing when no music is playing, singing out loud even though Dan tells me that “I’m not BAD at it…I’m just not that good” and finally cars made by Honda – because I’ve crashed 3 of them and lived to tell about it!


Dislikes:unprofessional photographs of food, when people are mean for no reason, when Dan doesn’t listen to what I’m saying and then repeats what I just said about 5 minutes later, restaurants that don’t carry Splenda and when my neighbor parks his van in front of my house when the parking spot in front of his house is WIDE OPEN…I mean C’MON!!!

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As senior designer and developer, Jessica oversees the development and programming of new media including interactive, DVD and award-winning web-based media. Jessica breaks the mold when it comes to your traditional programmer, in that she is a designer as well. Jessica is literate in many popular programming languages and design software programs. Her technical expertise and natural ability to create beauty is unparalleled in these fields.


Likes: Ben, my family, driving with the windows down on a warm and sunny summer day, creating music that can stir the soul and make you feel good inside,  singing in the shower, and drinking 6 black cups of coffee daily.

Dislikes: Clogged sinks, when Ed leaves his coffee pod in the Keurig, stepping into coldness after a nice warm shower, ignorant people and their ignorant friends, burnt coffee and people that drive carelessly (especially if they’re in hondas).
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What happens “behind the scenes” is what makes a good agency GREAT. Joe is typically the first point of contact when you call Dan Simrell Advertising. Our clients love him because of his warm and energetic personality and his high level of customer service. With exceptional accounting, administrative, and organizational skills, Executive Assistant, Joe Simrell keeps the agency running smoothly. Joe also coordinates media placement and traffic and keeps the administrative tasks on track and on time.


Likes: I love my godson Nicholas, I love sweatpants day, Kraft Macaroni & Cheese, a dirty bathroom- so I can clean it and stock it with T.P., half day Fridays, and I especially love the two, well-trained office dogs, who help me exercise and keep my stress under control.
Dislikes: Any day that isn’t sweatpants day, when everyone forces me to try food that isn’t pizza, bagel, or bacon related, when a rep talks more than me, and full-day Mondays.