Shireen- last day
This is my last day interning at DSA this summer. I have learned a lot, lunches were delicious, and it was great working with everyone here. I made everyone (with help from my boyfriend) truffles, palmiers, and crack pie. Good luck DSA with future business and thank you for having me!
Creating the Identity
Elizabeth Randol- candidate for Lackawanna County Commissioner in 2011. We created a modern, cut-through branding campaign that helped aid in name recognition within the County and beyond. If you have met Liz, you know that she’s an inspiring and energized woman – with that in mind, we wanted to create an identity to capture her energy as well as her level of professional character.
Deutsch Institute
Project Scope: The Deutsch Institute is a non-profit organization serving the Northeast Region of Pennsylvania since 1979. They are dedicated to developing and expanding the leisure and recreational interests for persons with disabilities and special needs.
The Deutsch Institute approached DSA in need of a new identity to better reflect their organization’s efforts.
Designer: Jess Confer
SHCS
Project Scope: Senior Health Care Solutions is the premier provider of long-term care centers in Northeastern and Central Pennsylvania. Offering comprehensive medical and rehabilitation services to the elderly, our network includes fully licensed skill nursing and personal care centers.
SHS was in need of a new corporate identity, branding message and collateral materials. We were able to conduct a focus group for them in order to better understand their audience and what type of branding direction to go in.
Designer: Jess Confer
Art Direction: Danielle Coons, Dan Simrell
Running To Govern
Project Scope: Running to Govern is a non-profit organization based in Washington, DC that focuses on recruiting, training, supporting, and holding accountable a new generation of elected leaders who are committed to effective and responsible governance.
RTG was in need of an identity that would appeal to both a younger and older political crowd.
Designer: Jess Confer
COBH
Project Scope: Cobh Associates, a health care auditing firm outside of Philadelphia, came to DSA in need of a corporate identity. With some research and creative sessions, we were able to capture the essence of what they aim to do – by keeping the design modern and tech-minded.
Designer: Danielle Coons
Art Direction: Jess Confer, Dan Simrell
Magic Orthodontics
Project Scope: Dr. Brian Kerr approached DSA for an updated look for the logo for his practice, Magic Orthodontics. Dr. Kerr also doubles as a magician and uses magic at his practice to better connect with his patients. With this in mind, DSA was able to design a logo that better captured his Orthodontics practice.
Designers: Jess Confer, Danielle Coons
Art Direction: Dan Simrell