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Branding A brand is not logo. A brand is an emotional response that your target has when they hear your name or see you in the marketplace. That emotion is the same mechanism that drives people to make choices. Whether it’s peanut butter or toilet paper, it all begins with a positive feeling about who you are. The brands we create resonate with target audiences because we take the time to immerse ourselves in what you do. A brand makeover is not something that can happen overnight. It takes consistency, creativity and a look that embodies your personality. When we develop an identity we shoot for eye-catching, simple and timeless (insert favorite logo here). We also develop a positioning statement; a slogan, a quip, a few words that enhance your brand. When it comes to positioning statements, we strongly believe that less is more.
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Print Wanna be noticed? Sometimes there’s nothing like a well-designed business card or… coaster to get you in the door. Whether it’s the magazine in the dentist’s office or the billboard you drive past every morning, we are bombarded with advertisements everyday. But do they really get your attention? We can help you cut through the clutter with attention grabbing concepts that will help you get the results you want. Many people question whether or not traditional media still works. We now live in a very digitally dependent world. Is it worth diving head-first into the digital world and completely abandoning traditional forms of advertising? Our answer is simple. Should you completely abandon traditional forms of advertising? No. Traditional media still works, and can work very well in conjunction with other forms of advertising.
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Radio Video killed the radio star? We think not. Despite what many people may say, advertising on the radio is a very good way to reach a local market. If the concept is clever and the delivery is right, your message will get out there and will resonate among a dedicated group of listeners. You want a jingle that sticks in their minds or a clever ad that will get their attention? We got em’. Just as full bodied red wine pairs well with richly scented cheese. Radio works really well when paired with other advertising mediums (like direct mail or television). A combination of different advertising mediums can only benefit you. The more your target audience is exposed to that message the better they will be able to recall the message.
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tv-icon We love TV. Though viewing habits are changing with the permeation of Facebook, Twitter and other social media, Television still offers one of the best “bangs for your buck”. Well produced TV has the ability to move people emotionally like few other mass media forms. Emotions are what drive sales. An emotional response is the mechanism that influences people to purchase everything from time pieces to toilet paper. We pride ourselves on producing great TV. We have a long list of award winning commercials for a wide variety of great clients. From funny to heart-tugging, we love to play on peoples’ emotions. One of the best compliments we get on a consistent basis is “we didn’t think that was produced around here”. Big TV ideas on small budgets are our specialty.
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Web Welcome to the 21st century. Where we no longer rely on phonebooks for directory listings (that’s what Google is for) or atlases for our road trips (that’s what GPS is for). We are now living in a technology driven world and if you haven’t already, you better catch up sooner than later. Advertising on the internet is a no-brainer and there are many ways it can benefit you. The world-wide-web can be somewhat frightening because it is constantly changing and growing. Not to fear, because we’ve taken the hypothetical “bullet” for you- and tackled the web full-force, so that you don’t have to. Do you want a well-designed, optimized website that’s easy to navigate and communicates clearly to the world? Than we’re for you.
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public-relations-icon What’s this PR thing all about? Public relations is one of the most overlooked elements in a well-planned marketing strategy. Good PR is like money in the bank. For example.. let’s say you’re opening up a new location or taking on a new employee. Coverage in the newspaper or on tv or radio can be measured in real dollars. Newspapers sell advertising by the column inch. How much is that free publicity worth? It’s easy to do the math based on the size of the story about your business. We have established relationships with most area news outlets. Helping you tell your story is something we do very well. We can also coordinate press events, press conferences, crisis communications and a myriad of other public relations services.
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strategic-marketing Don’t take this personally, but strategic marketing is much less about you and much more about your customers. We’ve helped all of our clients examine, evaluate and strategize marketing and advertising plans based on the customer’s point of view. Many strategic marketing issues have “long time horizons” and we use a common sense approach to help you quantify what they are. For example, do you know what needs cause your customers to buy from you? In which market segments can you reach them? What improvements to their life can you offer or improve upon? These are just some of the questions we ask and answer through our strategic marketing plans. The answers to these questions will help us create a blueprint for your advertising that will help you hit the target efficiently.
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media-placement-icon What good is a great message if it never reaches your intended audience? We’ve mastered media placement over many, many years by measuring trends in viewership and using the latest targeting tools to find out where they are, what they read, watch, and listen to. If you have a target, we’ll help you find them. Media placement services include all traditional forms of broadcast placement including TV, Cable and Radio. We also offer print placement in newspapers and trade publications, outdoor placement of billboards, bus shelters and public transit vehicles. We know you don’t have an unlimited budget to spend showing your ads to the world. That’s why we always say, “we spend your money like it’s our money” – frugally and fortuitously.